Zoomd Technologies: Questions to Ido Almany | Value Bridge
Archieve - Everything Ido Almany Said
Business Summary
Zoom is a performance-driven marketing technology company specializing in acquiring paying customers for large enterprise clients through proprietary platforms. Its model differs from traditional advertising by charging only when actual paying users are acquired. The company serves clients across 15+ geographies and operates in about 12 categories, including ecommerce, iGaming, FinTech, and entertainment. A cornerstone client is Shein, active across 14+ countries, representing about 35% of revenues. Zoom’s system connects to over 600–700 sources, covering both major ad networks and the fragmented open internet. Financially, the company generated $33 million in revenue in 2023, rising to $55.5 million in 2024, with net income of $13.6 million and adjusted EBITDA of $11.3 million. In Q4 2024, revenue hit $3.2 million, and by Q2 2025, quarterly operating cash flow was $5.2 million, with a cash balance of $16.5 million and no long-term debt. Ownership includes management at 33–35%, early investors at 25%, and the remainder as free float.
Catalysts & Milestones
2021 - Peak activity in cryptocurrency and fintech categories before downturn
2022 - Acquired Albert AI in March, fully integrated into operations by year-end
2022 - Generated $2 million operating cash flow in first nine months, with over $3 million cash balance
2023 - Shut down non-core products, saving $4 million annually and reaching positive operating cash flow at $30 million run-rate
2023 - Transition from operating loss to operating profit by Q4
2024 - Revenue grew to $55.5 million, a 70% increase year-on-yea
2024 - Ended with $9.2 million cash and $7.7 million operating cash flow
2025 - Reported consistent monthly cash inflows, generating $3 million+ per quarter for M&A readiness
2025 - Cash balance reached $16.5 million, after repaying receivable-backed facility
Investment Highlights
Revenue grew 70% in 2024, from $33 million to $55.5 million
Ended Q2 2025 with $16.5 million cash and no long-term debt
Largest client contributes 35% of revenues across 15 geographies
Generated $5.2 million quarterly operating cash flow in Q2 2025
Connected to 600+ ad sources, capturing fragmented open-internet spend
Future Growth Drivers
M&A strategy targeting UK and US firms with proven revenues and clients
Expansion with anchor client Shein, active across 14+ countries
Growing demand in entertainment, ecommerce, FinTech, and iGaming sectors
Leveraging Albert AI to automate campaigns across apps, web, and social
Client budget reallocation across 15+ geographies to ensure resilient growth
Risk Factors
Heavy reliance on single client (Shein at 35% of revenue) poses concentration risk
Tariff-related geographic budget reallocations could delay growth momentum
AI-based competitors may challenge proprietary Albert AI positioning
Crypto revenues fell from 60–70% to <10%, highlighting sector volatility
Macro shocks or client budget cuts could disrupt multi-quarter growth visibility
Capital Allocation
29/11/2022 What are your capital requirements going forward and will you need to raise more?
In the near future we do not see any need to raise capital. We have over $3,000,000 in the bank without long-term debt. The company has generated close to $2,000,000 from operating activities in the first nine months of 2022, and we also have an additional line of credit at the bank if necessary.
Our last two acquisitions were structured with significant stock components and milestone-based payments. Given our cash balance and operating cash flow, we feel comfortable and do not anticipate raising additional capital.
01/05/2025 What are your capital allocation priorities with growing cash flow?
Cash is now coming in monthly, which is new for us. Our plan is to accumulate more and be prepared for M&A. Targets would mainly be client-focused acquisitions, ideally companies with existing customer bases we can onboard into Zoom. We are especially looking in the UK and North America. The goal is to bolt on clients to accelerate growth. Technology could come with clients, but the primary focus is client acquisition.
01/05/2025 Are you considering a normal course issuer bid (NCIB) share buyback?
Yes, we are considering it, but we cannot raise money and buy back shares at the same time. We are keeping the option open, as a buyback would signal confidence and be well received by investors. For now, we are holding our options until we decide on capital needs for potential M&A.
01/05/2025 Would you raise capital for reasons other than M&A?
Only if a target is so large that it requires it. We will not dilute at current valuations. At this stage, the cash we generate seems sufficient, so any raise would be tied specifically to a sizable acquisition.
03/10/2024 How do you approach capital allocation given recent strong cash flow?
In the last quarter, we generated $2.3 million in cash flow, and with approximately 98 million shares outstanding, scale matters. Opportunities on the M&A side are interesting, but we are also mindful of balancing growth with prudent financial management.
03/10/2024 What would you look for in potential M&A targets?
We are mainly interested in companies that expand our client base and strengthen our presence in Europe and the US. Ideal targets would have established account management teams, existing clients we can monetize, and a ready operational setup. While we also consider technology acquisitions, these must complement our current offering rather than create entirely new growth engines.
03/10/2024 Do you have specific financial criteria for acquisitions?
It is early, but we would only pursue businesses with proven revenues and established clients. We will not acquire startups without traction. Many targets have partial client penetration but cannot capture full budgets. With our suite, we can expand that relationship. Acquisitions must be ready, proven businesses that we can monetize immediately.
03/10/2024 What new initiatives or growth opportunities are you exploring?
We review opportunities daily. The current macro environment is driving consolidation in marketing tech, creating many struggling companies we could potentially acquire. While we want to first deliver several strong organic quarters and reward investors, mergers and acquisitions are an option. We are also seeing interest from larger companies due to our stability and strong C-level client relationships. Other opportunities include second listings or up-listings. For now, our focus is on building investor confidence, sustaining volume, and consistently delivering results before choosing among those options.
03/10/2024 How is ownership of the company structured?
Management owns about 35%, including myself, my partners, and some family members from the private stage. Roughly 25% is held by early investors, some of whom sold and some of whom stayed through the IPO. The remaining 35–40 million shares are freely traded, making up the public float. In total, we have around 100 million shares outstanding.
03/10/2024 What M&A opportunities are you considering?
We are looking at both client-base expansion and technology add-ons. The first priority is acquiring companies with strong client rosters and presence in Europe or the US, since those markets are key for us. Such acquisitions would provide immediate monetization opportunities and stronger account management. We are also open to bolt-on technologies, but only if they are highly complementary to our current offering. We are not seeking a new growth engine, just pieces that fit into our existing ecosystem.
03/10/2024 What financial criteria would guide an acquisition?
It is too early to commit to specific metrics, but we would target companies with proven revenues and existing clients, not early-stage startups. We want businesses with substantial results that we can monetize quickly. Many companies we evaluate have some clients but cannot capture their full budgets. Zoom’s strength is in expanding that client relationship to a larger allocation, so we would seek acquisitions where we can unlock that potential immediately.
03/10/2024 Do you plan to eventually sell Zoom?
We keep all options open. The company has significant runway to grow, and we believe several consistent quarters will strengthen our valuation and credibility. We are in discussions with different companies, but for now we are focused on building results and maintaining flexibility. It is not in the plan, and it is also in the plan, it is simply an option we keep available.
23/04/2025 How do you plan to fund growth and potential acquisitions?
The company has generated cash to date, and momentum remains strong. While growth will not sustain 70% year over year indefinitely, we expect between 10–70%. To continue scaling, we plan to acquire small companies with existing contracts. These firms may struggle due to lack of budgets, but they already cleared procurement and legal with clients, so acquiring them gives us immediate access to those relationships. We are especially looking at targets in the UK and the US, where demand is growing. Funding could come from existing cash flow, potentially supported by bankers or additional capital if needed, depending on how quickly cash accumulates.
22/05/2025 Are there M&A opportunities Zoom is considering given your cash position?
We continuously evaluate opportunities to accelerate our goals. M&A is one of the strategic paths we are exploring among other growth options. Our cash position is strong and continues to grow at approximately 3,000,000 per quarter. We will deploy capital when we see clear strategic opportunities with meaningful ROI.
On a final note, many of you are already in touch with me. For everyone else, please feel free to reach out directly over email or WhatsApp anytime about Zoom. We thank you for your interest and look forward to sharing our second quarter results on the next call in August.
01/05/2025 How will you allocate growing cash flows?
Cash generation is consistent and monthly now. We intend to accumulate capital and, when ready, pursue M&A. Targets will likely be companies that add immediately to our client base, ideally located in the UK or North America to help us establish local centers. Technology may come with those deals, but our main goal is acquiring new clients we can plug into our model.
01/05/2025 Are you considering a share buyback (NCIB)?
Yes, we are considering it. If we raise capital, we cannot do a buyback simultaneously, so we are keeping that option open. A buyback would be a positive signal to investors, but we are holding our position for now.
01/05/2025 Would you raise money for reasons other than M&A?
The only reason would be if we found a target large enough to require it. We would also evaluate the valuation environment, as we do not want to dilute at low prices. For now, the cash we are generating appears sufficient, so it depends on upcoming quarters.
01/05/2025 Has Zoomed received interest from potential acquirers?
Yes, we are regularly approached. Our engine has proven effective across industries, and long-term client loyalty, five, six years or more, is rare in marketing. That attracts attention from potential buyers. However, our plan is not to sell; our target is to grow the company.
Competitive Advantage
24/04/2024 What distinct value propositions does the company offer after last year’s strategic realignment?
We provide a comprehensive suite of performance-based marketing solutions that support international expansion, particularly for mid to large enterprises seeking to grow global user engagement without building full in-house marketing departments.
Nearly half of our revenue comes from Asia-based clients, yet only about a third of media expenditure is directed toward Asia. These clients primarily use our services to expand into Western markets, specifically North America and the European Union.
01/05/2025 What are the biggest challenges facing the business?
The main challenge is the rise of automation and AI-based competitors. While we have our own system, Albert AI, others may develop full-service solutions similar to ours. Our strength is not just technology but delivering it as a transparent, service-oriented solution. That combination is our secret sauce.
03/10/2024 How do you compare with competitors in performance marketing?
We are positioned firmly in performance marketing. Our customer is the Chief Revenue Officer (CRO), the executive directly responsible for driving revenue. Unlike awareness campaigns or click-based marketing tools, we sell results, measured by paying customers, not impressions or clicks. This focus on outcomes is what differentiates us within the industry.
03/10/2024 What is the key message you want investors to take away?
The most important point is that Zoom acts as a layer on top of the entire marketing ecosystem. In the past, companies relied on in-house media buying teams, but with AI, new regulations from Apple and Google, and changing search dynamics, many of our peers have struggled. Our strength is that we are not dependent on any single platform or channel. Connected to over 600 sources, our system identifies the best media mix for each client and adapts as conditions change. This independence and versatility allow us to deliver consistent, growing results for clients and investors alike.
03/10/2024 What differentiates you from competitors in performance marketing?
We are strictly performance-based. Our clients are typically Chief Revenue Officers or Chief Marketing Officers who measure us on revenues, not clicks or awareness. Competitors range from large agencies like WPP to digital turbine-type companies that focus on app marketing. Big corporates often use several firms, each with a specialty. Our unique edge is our proprietary technology and ability to deliver paying clients at scale, especially across non-Google, non-Facebook channels that make up more than half of ad spend.
03/10/2024 What key message do you want investors to take away?
The most important thing is that Zoom sits one layer above the marketing ecosystem. As companies evolve, many internal media buying teams have become less effective due to regulation by Apple and Google, changes in search feeds, and rising complexity. Our system connects to more than 600 sources and dynamically allocates budgets to the best-performing channels. We are not dependent on any single platform, which gives us resilience and the ability to consistently deliver results. That stability and flexibility is what sets us apart.
23/04/2025 How do you find the right customer segments without storing personal data?
We do not store personal data because of GDPR and privacy rules. Instead, we build profiles of population segments and market to them. In artificial intelligence and machine learning, this is called a knowledge graph. We develop a knowledge graph by mapping the path to successfully acquiring clients. For example, when we onboard new customers like NBA, Fanatics, or GoHenry, we run campaigns to identify where sports enthusiasts can be found. The knowledge graph from those campaigns then benefits any future sports-related client. This is our core proprietary IP.
01/05/2025 What challenges are you most focused on right now?
Competition is evolving quickly. Automation is working well for us, and our Albert AI tool is strong, but others are developing similar offerings. The risk is new players delivering full-funnel strategies. We must remain technologically current while positioning our service as technology-enabled, not technology-only. That combination is our secret sauce.
Growth
29/11/2022 What results and expectations do you have from Albert’s integration and cross-selling?
With Albert as part of our product offering, we are providing existing non-Albert clients with a broader solution for their needs. Albert manages all social and search activity for desktop, mobile, web, and mobile app marketing campaigns. It enhances internal marketing teams and agencies, automating and optimizing at a scale that most ad operations teams cannot achieve.
With Albert, we are targeting a wider market with a more complete solution.
29/11/2022 Can you provide details on better than expected self-serve product demand?
We are seeing stronger than expected demand for our self-serve products across both software-as-a-service and media-based models. Our activity with advertising clients is growing alongside demand for our programmatic and social product. As usage grows, we are fine-tuning and tailoring these offerings for exact current and future product-market fit.
28/04/2023 Which sectors are you becoming more active in beyond crypto?
We are true believers in crypto, but as everyone knows, crypto and fintech had a difficult year in 2022. Over the last two months, the sector has started to grow again. As a business we always target high-revenue, high-potential segments. In recent months, we have expanded into gaming, consumer products, transportation, and delivery.
Consumer products are a fairly new segment for us. We are pushing our Albert AI solution, which is ideal for their needs.
28/04/2023 Can you provide more detail on customer acquisition of your product?
We are satisfied with customer acquisition across our product suite, which includes our search console for publishers, our demand side platform (DSP), and the Albert AI platform. We are gaining traction with our DSP solution, and the hype around AI following the success of ChatGPT has helped build awareness for AI tools.
For Albert AI, we have renewed existing agreements and signed new customers as well.
29/08/2023 Which sectors are growing for you as you diversify away from crypto?
We have significantly reduced our crypto-based clients, though some activity remains. Over the last year, we have grown across sectors such as e-commerce, consumer product goods, manufacturing, and on-demand delivery services.
30/11/2023 Why expand services beyond mobile apps into web assets, and how will you build the client base?
Our products and services can also operate on standard web, not just apps. For example, our demand side platform (DSP) is integrated with more than 30 mobile exchanges for apps and mobile web. With the acquisition of Albert AI, we can now manage search and social media across apps, mobile web, and desktop.
Most of our revenues still come from the mobile app industry, but we are broadening our scope. Clients increasingly ask us to support their overall digital performance needs, not just app activity, which drives this expansion.
01/05/2025 What is the major cause behind your 70% topline growth in 2024?
It was a combination of factors. First, we discontinued several engines that we had been incubating which were not generating profit. This allowed us to focus entirely on our core strategy, performance marketing supported by our proprietary technology. Second, we optimized sales processes and strengthened active relationships with clients.
We also developed automation tools that improved client interaction on a daily and even hourly basis. This boosted efficiency, reduced costs, and enhanced conversion. As revenues increased, our EBITDA expanded at the same time, showing that the model is both scalable and profitable.
01/05/2025 What milestones or catalysts should investors watch for?
Expect announcements this year regarding new clients and achievements with existing ones. Expansion into additional regions and continued ability to reallocate budgets across geographies will also be important drivers of consistent results.
03/10/2024 How large is your addressable market?
Zoom has access to many territories and categories. Our main category is e-commerce and retail, with subcategories including education, insurance, payments, credit cards, banks, and gaming. Early in COVID, we were heavily concentrated in travel and sports, which collapsed. We decided to diversify so our service could adapt across multiple categories, reducing exposure to downturns in any single sector. Today, we cover about 12 categories, which provides resilience against seasonality or macroeconomic effects.
03/10/2024 Why has business picked up significantly in the last two quarters?
About a year and a half ago, we brought in a new CEO and decided to focus entirely on services. We discontinued certain in-house product initiatives that were not profitable and concentrated instead on using our technology to provide performance and media-buying services for large clients. This shift allowed us to shed unprofitable projects and focus on delivering measurable results for customers.
We call this strategy the “holy triangle”: account management, sales, and know-how. Combined with our proprietary technology, this focus has driven the recent revenue growth. While we had revenues before, much of that was reinvested in product development. By pivoting to services, we created a leaner, more profitable model, which explains the strong results over the past couple of quarters.
03/10/2024 Who are your typical clients and how do you position Zoom’s services?
Sometimes our customer is not the Chief Revenue Officer but the Chief Marketing Officer, since we provide a revenue measurement and service-based solution. Any marketing company or agency, from the global giants like WPP to specialized firms such as Digital Turbine, can be a potential client. Usually, the Fortune 1000 companies have large budgets and will employ multiple performance-based providers, some specializing in apps, some in desktop. Our duty is simple: we deliver paying clients.
03/10/2024 What new initiatives are you pursuing to bring more clients or expand geographically?
We evaluate new initiatives daily. This is a time of consolidation due to macroeconomic pressures, with many marketing companies merging or becoming acquisition opportunities. There are low-hanging fruit we could selectively pursue through M&A, though we want to first show several strong quarters and reward investors through organic growth. Meanwhile, larger companies have expressed interest in us given our recent performance and strong C-level client relationships. We have also received offers for secondary listings or uplistings. For now, our focus is on building investor confidence, increasing trading volume, and strengthening our position. After delivering stable results over the next few quarters, we will decide on the best strategic action.
03/10/2024 How are clients spending in the current economic environment?
We are not seeing a general decline. In fact, e-commerce clients have significantly increased media budgets, and we believe this is just the beginning. Other industries fluctuate, but diversification across categories allows one segment to offset weakness in another. At quarter-end, the result is consistent overall growth.
03/10/2024 How large is your addressable market?
Zoom has very broad reach across multiple geographies and categories. Our main category is e-commerce and retail, with additional exposure to education, insurance, payments, credit cards, banks, and gaming. When COVID began, our business was concentrated in travel and sports, but those industries collapsed. That forced us to redesign our service to be versatile across many categories so that no single downturn could hurt us significantly. Today, we operate across about 12 categories.
03/10/2024 Why did revenues increase sharply in the last two quarters?
About a year and a half ago we onboarded a new CEO and shifted our strategy. We decided to focus entirely on services for large clients rather than developing multiple in-house products that were not profitable. By eliminating those distractions and concentrating our proprietary technology on media buying and performance marketing as a service, we saw immediate results. We also introduced what we call the “holy triangle”, more account management, more sales, and deeper know-how, which allowed us to scale quickly and drive stronger performance.
03/10/2024 How is client spending trending given the economic environment?
We are not seeing a broad decrease. In fact, e-commerce clients are sharply increasing marketing budgets, suggesting this is just the beginning of greater spending in that sector. Other industries show fluctuations, but the diversity of our 12 categories allows stronger ones to offset weaker ones. That is why, at the end of each quarter, we continue to show growth despite economic uncertainty.
29/11/2024 Can you speak more about your customers and growth areas?
Over the past year, we strategically focused on high-revenue segments such as e-commerce, iGaming, and FinTech. More recently, the entertainment sector has also shown significant growth. Europe and APAC have historically been our strongest regions, and they continue to perform well. In addition, we are seeing meaningful expansion in North America, supported by both U.S.-based clients and global customers targeting that market.
This regional growth complements our broader business strategy and strengthens our market presence overall.
26/03/2025 How do you support clients in their international expansion?
One of our core strengths is helping clients scale beyond their home markets and drive growth globally. As shown in our investor presentation on the company website, the majority of client spend is directed toward user acquisition in Europe and North America. We support this expansion by acquiring high-value users in these regions, where client spend increased approximately 25% in 2024.
In terms of client origin, Asia and North America remain our two largest regions, with the U.S. as the fastest-growing country for new client acquisition. Revenues from U.S.-based clients rose approximately 20% in 2024. In summary, we enable Asian and American clients to scale their user bases in Europe and North America, fully aligned with our global expansion strategy.
26/03/2025 Which verticals have driven the most growth recently?
Over the past several years, our largest vertical has been e-commerce, followed by fintech and iGaming, which have alternated in relative position. In 2024, we experienced growth across nearly all segments, with the most notable expansion in the entertainment category.
Entertainment clients primarily include music and video streaming platforms for whom we acquire new subscribers across multiple regions. This growth reflects our ability to deliver scale and performance in high-demand consumer sectors.
22/05/2025 What is the process when a client increases their budget with Zoom?
Most clients begin with one or more target geographies. As campaigns deliver results and clients are satisfied, they increase budgets in those markets or expand to new countries. Since we operate in the performance marketing space, our goals are directly tied to client results. If we deliver, clients naturally allocate more of their budget to Zoom.
If we do not, then we do not grow with them. It is a very results-driven model that aligns both sides.
22/05/2025 Does global expansion require local offices, or can you scale without them?
Because we operate in digital media, we do not necessarily need a physical presence to grow in new markets. We are already running campaigns in dozens of countries without local offices. Our platform and operating model allow us to scale globally in an efficient and agile way.
That said, we constantly evaluate whether feet on the ground in high-potential areas could accelerate growth.
01/05/2025 What drove your 70% topline growth in 2024?
It was a combination of factors. We discontinued non-profitable initiatives and focused on performance marketing with our technology. We also optimized sales processes and client relations, developing automation tools that improved daily interactions and reduced costs. This efficiency supported both revenue growth and margin improvement.
01/05/2025 Do you expect further optimization or is growth now about adding clients?
The system is already highly optimized, so the focus is on client growth. We have secured new clients and continue expanding within existing ones. These are massive companies with billion-dollar budgets. Our share of their spend is still a fraction, leaving significant room to grow both with new and current clients.
01/05/2025 Do you expect revenue growth in 2025?
We do not provide guidance, but momentum continues. Publicly available results show consistent performance, and that trend is expected to carry forward. We are onboarding more clients and expanding within existing ones, so momentum remains strong.
14/08/2025 How do you take on a new client and grow them into a major revenue contributor?
Our role is to help clients grow by acquiring new users, primarily from their mobile apps and driving revenues for them. When a new client comes on board, they typically start with a test budget to see if we can meet acquisition targets, achieve the right cost per acquisition, deliver the user quality they need to maximize lifetime value, and reach the volume of users they are aiming for. These test phases usually run in one or two countries and last from three to twelve weeks, depending on client objectives. If we meet the agreed KPIs, clients often scale first in the initial test markets and then into additional countries where they want to expand.
For clients with multiple apps, we may also take additional titles beyond the one used in the test phase. This step-by-step approach has been key to building long-term relationships and increasing our share of their overall marketing spend. Many of you are already in direct touch with me, and for everyone else, please feel free to reach out directly by email or WhatsApp anytime regarding Zoom. I am available and happy to answer. Once again, I want to thank everyone for your interest in Zoom, and we look forward to sharing the third quarter results of 2025.
Operations
28/04/2023 Can you elaborate on Albert integration and customer interest despite macro challenges?
Albert was acquired in March 2022. As with any acquisition, integration brought challenges, but we worked throughout 2022 to embed Albert into Zoom, brand-wise, tech-wise, employee-wise, and especially customer and agreement-wise. Our goal was to keep churn low, and I am happy to say we succeeded. Starting in Q4 2022, we began adding Albert into our product suite.
Customer interest is strong, as Albert can now contribute not only to performance marketing milestones but also to broader high-potential areas.
02/06/2023 Can you provide specifics on streamlining expenses and consolidating businesses?
Under the guidance of Mr. Almeni, our management team is conducting a comprehensive analysis of all aspects of the business. The objective is to understand the necessary adaptations required for our operations and plans in response to evolving market conditions. For example, in the latter half of the previous year we observed a revenue decline, and at the time it was unclear how long the downturn would persist and how it would impact customer demand.
We also examined the implications of our customers’ inclination to invest in technology and services, as well as sector-specific effects. The tech industry, particularly ad tech, is transforming rapidly due to the growing effectiveness and adoption of artificial intelligence. This has highlighted our own AI marketing solution, Albert, alongside the recent proliferation of enhanced AI capabilities over the past six months. We are unable to provide further specifics yet, as the analysis is still ongoing, but once determined, management will be informed through the appropriate procedures and disclosures.
01/05/2025 What is the typical structure of your client contracts?
Contracts are usually framed annually with budgets agreed up front, then paid monthly or quarterly in advance. Revenue is therefore collected evenly through the contract period, rather than only after performance.
30/05/2024 Will restructuring measures have ongoing impact or were they one-time cost cuts?
The measures focus on two areas. First, shutting down certain revenue streams with limited growth potential. Second, reviewing every operational expense to ensure it aligns with our business objectives. While the largest impact will appear this quarter as a one-time effect, we intend to keep this disciplined approach moving forward.
We also restructured the organizational framework. For example, sales, account management, and operations now report to the same C-level executive with unified goals and KPIs. This alignment should drive greater efficiency and create a compounding effect on results over time.
03/10/2024 Where are your employees and operations based geographically?
Most employees and R&D remain in Israel, with a smaller R&D team in Bulgaria. We also have account management and some operations in Latin America. Commercially, our main markets are Europe and the US, though we serve clients globally. For example, if a client is in Asia, we often help them acquire paying customers in Europe or the US. Our system integrates with media buying sources worldwide and does not require physical presence in every country. That said, we plan to open an office in Europe or the US in the near future to support our growing business.
03/10/2024 Which products or business lines have you discontinued, and where are you seeing the most growth now?
We discontinued several products, including a video arbitrage business, a search-related business, and a SaaS product designed to let clients self-manage media buying through our command-and-control technology. We realized onboarding was too complex, as every client had different needs and the learning curve was steep. Instead, we brought the technology fully in-house, managing campaigns ourselves and combining it with strong account management and support. This shift has proven more effective than a standalone SaaS model and is driving our current growth momentum.
03/10/2024 How does your client relationship model work, and what does a typical sales cycle look like?
We now have strong transparency into how clients allocate budgets, shift spending, and react to business conditions. This is possible only through deep relationships, where account management provides constant feedback to improve our technology and results. It is not just tech-based, it is tech plus strong account management.
Onboarding a new client takes time, often until procurement is cleared and trust is built. The pilot phase may last days or weeks, during which we spend budget live on dashboards clients can monitor in real time. This demonstrates our account management strength and industry knowledge. For e-commerce clients, for example, we already know which sources work best, so we can prove results quickly. Sales cycles vary: large clients may take a quarter, while smaller ones can be onboarded much faster. Some prospects sign quickly because we are performance-based, while others take more time to shift from their existing setup.
03/10/2024 What is Zoom Technologies’ business focus?
Hello everyone and thank you for having me. My name is Amit Bohensky and I am the founder and chairman of Zoom. Zoom is a technology marketing company active in the field of performance marketing. In simple terms, we use our own technology and proprietary “secret sauce” to get more paying clients for our customers. For example, if Amazon Music wanted more paying subscribers from a particular geography, we would provide the tools and execution to deliver those results.
Our command-and-control platform integrates with many media-buying sources across the internet. It allows us to measure marketing yield in each channel and optimize budget allocation to deliver the best customers. The system is built on several service units, technologies, and patents, including influencer networks, creative platforms, and demand-side platforms (DSPs), all combined into our proprietary framework. While we also work with Google, Facebook, and TikTok through Albert AI (a technology we acquired), our core strength is connecting to the other 50% of global ad spend outside those giants. That ability to tap into publishers like CNN or ESPN at the right time for the right client gives us a unique advantage.
03/10/2024 How does seasonality affect your business?
Every category behaves differently. E-commerce has holiday peaks like Christmas, Cyber Friday, or Asian festivals. Sports and gaming can spike during events like the Olympics or Euro Games. These factors create seasonality, but because we are active in about 12 categories, one area’s dip is often offset by another’s rise. This diversification smooths the curve into more of a steady growth line rather than sharp seasonal peaks and troughs.
03/10/2024 Which products or services did you discontinue, and where are you seeing growth now?
We shut down several non-core businesses, including a video arbitrage business and a search-related service. We also abandoned plans to sell our core technology as a SaaS product because onboarding was too complex and clients struggled with the learning curve. Instead, we now run that technology fully in-house for clients, supported by strong account management and deep strategic relationships. This combination of proprietary tech, close client engagement, and accumulated know-how allows us to deliver better results than competitors who rely solely on tools.
03/10/2024 How long is your sales cycle and onboarding process?
Onboarding itself is straightforward, but procurement and building trust take time. Pilots can last from a few days to several weeks, during which clients see results in real time through live dashboards. Our experience across multiple clients in the same category gives us an advantage, since we know what works and what doesn’t. For large clients, the full sales cycle is typically about one quarter. Smaller clients can come on board much faster, sometimes immediately if they want to test our performance-based model right away.
23/04/2025 How does your business model work?
Our model is straightforward. Clients agree on a yearly budget, and payments are made quarterly or monthly in advance based on performance. Typically, clients provide the creative assets, campaigns, banners, and content. We are not an agency; instead, we determine the best placements based on historical performance data. Our technology operates like algorithmic trading, rapidly testing banners across placements. If one works, we scale it. This system, combined with strong client relationships, helps us deliver better results more efficiently than they could achieve on their own.
23/04/2025 Do you operate through email or closed platforms?
No, we operate on the open internet. Platforms like Trade Desk act as an ERP system for advertisers, managing budgets and placements. Unlike them, we don’t sell software. Our service is simple: clients pay us, and we deliver paying customers.
23/04/2025 How do you measure performance and prove you brought the client?
Every industry and geography has a “street price” for acquiring a client. For example, a customer might know it costs $50 to acquire a user from Omaha with an Android phone. If we deliver customers at or below that price, our value is proven. Clients allow us to tag and track the users we bring. While we don’t know personal identities due to privacy, we can see user actions inside the app, such as downloads or purchases. This provides clear proof that the clients we delivered are paying customers, with no reconciliation issues.
23/04/2025 How do you track and prove client acquisition, and how do you win new clients?
Every acquired client is marked, and both we and the customer know that we brought them. Marketing technology makes it easy to track where a client originated. When pitching to a CRO or their deputy, we emphasize that working with us means no need for integration, IT, or compliance, just provide creative assets, and we deliver clients. To prove our value, we sometimes take a position ourselves, spending $20,000 of our own money to run a campaign. After two weeks, we return with results. The client risks nothing, and if we deliver paying customers, they usually stay. This approach has worked well in winning our latest clients, without the initial complications that slow down onboarding.
23/04/2025 Why did you shut down the small-client SaaS model?
About two and a half years ago, we realized our technology could not easily be adopted by small businesses, as onboarding was complex and teaching them to run campaigns themselves was difficult. We decided to discontinue that line, which was essentially our same technology offered as a software-as-a-service model. Instead, we focused entirely on using the technology internally to deliver results directly. Big clients never wanted the software anyway; they prefer to pay us extra to deliver paying customers without managing the system themselves. By shutting down the SaaS model at the end of 2022, we aligned fully with client demand and concentrated sales efforts on service-based delivery.
01/05/2025 How do client budgets and payment structures work with you?
Generally, budgets are agreed in advance and we receive payment ahead of time, often quarterly. Clients provide creative input and campaign support while we deploy our systems to achieve their KPIs. Even if results vary, we retain the budget, although clients can choose to stop working with us. Some have been with us for over five years, showing confidence in our model. In a few cases, performance-based models exist, but most contracts are fixed budget.
01/05/2025 How many quarters of visibility do you typically have on campaigns?
We usually have visibility of three to four quarters. On average, we know budgets and campaign types about two to three quarters ahead, which is enough time to strategize and adjust as needed.
01/05/2025 What is the typical size and structure of client contracts?
Contracts are usually annual frameworks with agreed budgets, paid monthly or quarterly in advance. Clients provide the budget upfront, and we work with it. In some cases, budgets can stretch at year-end when clients seek to use their allocations fully.
01/05/2025 Are revenues collected evenly across contracts?
Generally yes, as budgets are paid monthly or quarterly in advance. Occasionally clients stretch budgets late in the year to avoid returning unused funds, but this is positive for us.
Competition
01/05/2025 Can you confirm Shine (Shein) is a client, and how broad is that relationship?
Yes, Shine has been a client for five years. We manage campaigns for them in more than 14 countries including the UK, Germany, and France. We cannot disclose budget allocations by country for competitive reasons, but the client continues to grow with us and has not changed anything even in riskier geographies.
01/05/2025 What percentage of revenue does your largest customer contribute?
Our largest customer represents about 35% of revenue, spread across roughly 15 geographies. Each domain within that client has its own team, strategy, and impact, making them effectively separate operations. Due to confidentiality, we cannot disclose geographic or domain weightings, as that would reveal client strategy.
01/05/2025 Is Shein the Chinese client you mentioned?
Yes, that is the client. We have worked with them for five years, and the relationship remains strong.
01/05/2025 Can you give more detail about your client Shein and geographic coverage?
We manage more than 14 countries for Shein, including the UK, Germany, and France. These domains are large, but we cannot disclose the exact spread. We remain far from disappointing this client, and they have not changed anything in their operations, even in regions considered risky.
Financials
02/06/2023 Can you provide more detail about the impairment line that caused the net loss?
Due to changes in market conditions and shifts in the marketing tech industry, we decided to relocate resources and adjust our investment focus from certain self-serve components to others within the current solution. This restructuring meant allocating resources to areas of greater and faster growth potential while discontinuing investment in other initiatives.
The decision affected the recoverability of software development costs, which were determined to no longer be recoverable. As such, $2,800,000 of software development costs were written off entirely. Macro dynamics, including the economic cycle and technology shifts in the marketing tech space, influenced the viability and growth prospects of several components, leading us to restructure.
29/08/2023 Can you provide more specifics on streamlining and consolidating costs?
Rapid changes in the digital marketing industry and the macroeconomic environment led us to reassess the potential of some offerings. At the end of Q2, we executed the largest change since our founding. We shut down unprofitable activities lacking near-term growth potential, such as our search solution, and ceased investments in offerings impacted by market shifts, including our skipper product and publisher monetization activity.
By doing so, we dramatically reduced expenses and aligned efforts on profitability and technology expansion. We expect annualized net cost savings of approximately $4,000,000.
30/11/2023 What annual revenues are needed to reach operating cash flow breakeven with the new expense structure?
In Q3 2023, with quarterly revenues of about $7,000,000, we generated positive cash flow from operating activities. If our current expense structure and profit margins hold, then at an annual revenue of roughly $30,000,000 we expect to reach breakeven on cash flow from operating activities.
30/11/2023 What financial metrics best reflect the impact of restructuring and cost savings in Q3 2023?
It is difficult to highlight only one. Several metrics show significant improvement compared with the prior year quarter. Adjusted EBITDA increased by 300,700 percent, we delivered positive operating cash flow for the first time in five quarters, and operating loss narrowed from $1,500,000 to nearly breakeven.
24/04/2024 What explains the disparities between Q1–Q2 and Q3–Q4 results?
Identifying a single indicator is challenging, as multiple metrics shifted. Operating costs were reduced by 32% between the first and second half of fiscal 2023, contributing to positive operating income for the first time in five consecutive quarters.
Profitability improved significantly, with net loss decreasing by $4,100,000, from $4,400,000 in the first half to nearly break-even in the second half. The company also reached a key milestone by moving from cash burn in operations during the first half to generating cash in the second half.
01/05/2025 Can you give us an update following your year-end financials?
Thank you for having me. Zoom is a technology company that enhances digital assets for clients with a performance-based model. Unlike typical marketing firms that focus on awareness or clicks, we focus solely on bringing paying customers. Over the last seven to eight quarters, we optimized operating costs while driving growth, resulting in seven consecutive quarters of net profit. In 2023 we generated roughly $33 million in revenue, and in 2024 this grew to $55.5 million. Net income in 2023–2024 was $13.6 million, with adjusted EBITDA of $11.3 million. In Q4 2024 alone we delivered $3.2 million. We ended the year with $9.2 million in cash, no long-term debt, and $7.7 million cash flow from operating activities. The momentum continues
We empower brands by acquiring paying clients through their apps or websites. Our model is pay-for-results: clients pay only when users become paying customers. This differentiates us from marketing budgets that only generate impressions or downloads. We also provide flexibility by reallocating budgets across more than 15 geographies, including North America, Latin America, Europe, and Asia. If a market underperforms, we can shift spending to another. Unlike closed platforms such as Google, Meta, or TikTok, which control strategies but don’t guarantee customers, we focus on the open internet. This segment is fragmented across millions of websites and assets, which is difficult to manage. We aggregate access to over 700 types of sources, each with thousands of publishers, operating like algorithmic trading to optimize client acquisition at scale.
01/05/2025 Can you update us on the $8.5 million receivable from major customers?
We do not have collection issues. Occasionally payments may be delayed by a month or two, but nothing that raises concern. All clients are current and we view receivables as secure.
30/05/2024 What key change best reflects the company’s refocusing last year?
Identifying one clear indicator is difficult since multiple metrics improved, but the most consistent has been operating income. We achieved consecutive quarterly revenue growth and, in Q1 2024, reduced operating costs by approximately $1,300,000 compared to Q1 2023. Since Q2 2023, during the refocusing period, costs have consistently decreased while revenue increased, resulting in steady operating income improvement.
In Q3 2023, operating loss was reduced by about 90% compared to the prior quarter. By Q4 2023, we transitioned from operating loss to operating profit, and in Q1 2024, operating profit surged by approximately 950% compared to the previous quarter.
28/08/2024 What are the main drivers for bottom line improvement, cost reductions or revenue growth?
The actions taken by management were not driven by short-term cost savings, but by building a foundation to streamline processes and support future growth. For example, operating profit in Q2 2024 increased by $3,000,000 compared to the corresponding quarter. About 25% of that improvement came from cost reductions, while the rest was driven by growth and enhanced profitability.
28/08/2024 How will you manage working capital and support growth given cash balance and global conditions?
Our revenue growth, combined with decreased operating costs, has led to consistent improvement in our cash balance. Q2 2024 was the fourth consecutive quarter of generating cash flow from operating activities. In Q2 2024 alone, we generated $2,300,000 from operating activities, bringing the cash balance to $4,400,000 at the end of the quarter. Management believes this is sufficient to meet working capital requirements and future growth plans.
03/10/2024 How much of the company is held by insiders and significant shareholders?
Management, including myself, my partners, and family members, owns about 35%. Another 25% is held by investors who have been with us since before going public, some of whom sold partially, others who stayed. Roughly 35 to 40 million shares are publicly traded, bringing the total close to 100 million shares outstanding.
03/10/2024 How should we think about gross margins going forward?
As a public company, I cannot provide quarterly guidance, but we are not planning major headcount changes or cost increases. Our goal is to maintain the margin trends seen in recent quarters. We are focused on keeping gross margins steady and believe we are on the right track.
03/10/2024 How should we think about gross margins going forward?
As a public company, I cannot provide guidance, but I can say we do not plan a dramatic change in headcount or significant cost increases. Our goal is to maintain the margin trends seen in recent quarters and keep them steady.
26/03/2025 How much of 2024’s improvement came from cost reductions versus revenue growth?
Roughly 25% of the improvement in 2024 results came from cost reductions and efficiency measures implemented in 2023, including streamlining operations, discontinuing non-core activities, and optimizing internal processes. The vast majority was driven by revenue growth, business expansion, and improved profitability through better gross margin management.
This was supported by stronger client relationships, entry into new verticals, and solid performance across core offerings. Importantly, these two drivers are interconnected. Without the efficiency improvements and strategic focus, we would not have fully realized our revenue growth potential.
01/05/2025 Are you converting at a higher rate or capturing more traffic?
Our gross margin increased from 38–40% to 40–43%, showing improved optimization. We are essentially doing the same things, but at greater scale. We acquire more clients at the same rate and expand further within each relationship, allowing us to grow more efficiently.
01/05/2025 What is insider ownership and shareholder structure?
Management, mainly the co-founders including myself, owns about 33%. The rest is free trading. We have a small institutional presence from the IPO, and the majority is retail investors, including family offices and private equity groups we know. Recently, U.S. investors have begun buying in, seeing our valuation as attractive.
01/05/2025 What is the status of the $8.5 million trade receivables?
We do not have collection issues. At times payments are delayed by one or two months, but there is no concern about collectability.
14/08/2025 What drove financing income this quarter and how does it relate to liquidity?
Financing income for the quarter totaled close to $1,000,000, primarily reflecting interest earned on deposits as well as positive exchange rate movements due to the strengthening of the Israeli shekel against the US dollar. These currency effects are not part of our core business strategy but can temporarily impact results. Our strong cash balances built over recent quarters through consistent profitability have enabled us to place deposits and benefit from the interest generated. We ended the quarter with $16,500,000 in cash and no long-term debt. During the quarter, we generated approximately $5,200,000 from operating activities, which allowed us to fully repay a short-term accounts receivable–backed credit line originally taken in 2021 and renewed annually since.
Following the repayment, we increased the limit of this facility to $3,000,000, which remains available should we choose to draw on it. This healthy liquidity position gives us the flexibility to continue executing on our plans.
Outlook & Guidance
29/08/2023 Can you expect revenue decline to decelerate after four quarters of crypto winter?
Yes. It has been at least a year since the crypto winter began. While crypto companies were ideal customers for our performance marketing platform, we have always worked with other types of clients as well. Over the last year, crypto revenues decreased drastically, and our customer base became much more versatile.
In the same period last year, fintech and mainly crypto represented roughly 60% to 70% of revenues. Today, it is less than 10%, with e-commerce and gaming now leading the segment share.
01/05/2025 How much visibility do you have on campaigns?
We usually have three to four quarters of visibility. On average we know budgets and campaign types about two to three quarters ahead. This gives us enough time to strategize and make shifts if needed.
01/05/2025 Do you expect growth in 2025?
We do not give formal guidance, but momentum continues. Results are public and show a clear trajectory of growth, and we expect that to carry forward.
01/05/2025 What is the key message you want investors to take away?
Momentum continues, but beyond that we want investors to know we are vigilant. We closely monitor risks in the market and proactively shift strategies when needed. Our focus is on consistency, growth, and building the company into the long-term vision we are pursuing.
03/10/2024 Is this growth sustainable or just a short-term spike?
The most common question I’ve received in the past month is, “Is this a blip?” The answer is no. The 60% jump from Q1 to Q2 is unusually high and not necessarily repeatable at that magnitude, but the overall trend is strong and stable. We believe the growth is sustainable, su03/10/2024 How does seasonality affect your business, and do you expect a stronger or weaker second half?
Typically, marketing budgets follow a seasonal curve, with certain quarters peaking. However, because we operate across multiple categories, our results look more like a steady growth line rather than sharp seasonal highs and lows. Sometimes one category may see a drop, but another compensates, so overall the business continues to grow quarter to quarter.
03/10/2024 Do you see Zoom eventually being sold, as with your previous companies?
We keep all options open. The company still has significant runway to grow, and that is our focus. At the same time, we are in conversations with various companies and remain attentive to the market. Demonstrating consistent performance over several quarters will only strengthen our position and options, whether that leads to a sale or continued independent growth.
03/10/2024 What key metrics or catalysts should investors watch?
I would compare every quarter to the same quarter of the prior year. Important KPIs include earnings, EBITDA, and client announcements. When we announce a new client, particularly a Fortune company, it means budget allocation is committed and directly impacts our top line.
These are not just marketing headlines, they represent real revenue under management, which diversifies and strengthens our business.
03/10/2024 Is this growth sustainable or just a one-time spike?
The question I’ve been asked hundreds of times in the last month is whether this is a blip. The answer is no. Q1 to Q2 showed a sudden 60% jump, which is not a rate that repeats every quarter, but the overall trend is growth and strengthening. We feel very confident the improvement is stable and not temporary.
03/10/2024 Is the second half typically stronger due to seasonality?
Normally marketing budgets form a curve, peaking in the second or third quarter. However, because we cover 12 categories, the curve looks more like continuous growth. Seasonality in one area is offset by strength in another, so results appear as a steady upward trend rather than a sharp seasonal pattern.
03/10/2024 What key metrics or catalysts should investors watch?
The most important KPI is comparing each quarter to the same quarter the prior year. Investors should watch earnings, EBITDA, and new client announcements. Client announcements matter because when we close a client, it includes budget allocation that impacts revenue directly. These are not just marketing statements but actual commitments of money under management, often from Fortune-level companies.
29/11/2024 Can operating costs of 20% of sales be sustained, and how are you preparing for market changes?
Achieving 20% in Q3 reflects the disciplined approach we have taken to manage costs. Over the past few years, we consistently optimized our expense structure, ensuring agility and diligence in managing what is within our control. This cost management has been a cornerstone of our strategy. The metric reflects both how we manage expenses and how revenue performs, so it is important to highlight both sides.
On the revenue side, external factors such as seasonal trends, macroeconomic conditions, and shifts in client budgets can affect cycles. To mitigate this, we deliberately diversified our customer base across sectors and regions, which helps reduce volatility in any single market. While we cannot guarantee that 20% will be the exact figure each quarter, the combination of disciplined cost control and diversified revenue positions us to maintain healthy margins. By focusing on strategic execution and adaptability, we are confident in navigating future challenges and continuing to deliver value to stakeholders.
23/04/2025 How large are the budgets and how do you grow accounts?
Budgets with large multinationals are enormous. A client like Shein operates in 70 countries, and Amazon Music needs no explanation. With such clients, the strategy is to expand within the account. We target 70% growth annually from existing clients, leveraging their huge marketing spend, plus another 20–25% from new clients. That balance supports healthy growth.
23/04/2025 Do you expect to pursue another listing in the future?
Yes. Eventually, the company will move to another listing, likely with a reverse split and the full ceremony. This will come once we have demonstrated sustained momentum and built more recognition with investors.
01/05/2025 What milestones or catalysts should investors watch for?
This year we will announce new client wins and achievements with existing clients. Expansion across regions and scaling our solutions globally allow us to shift budgets quickly if one market faces issues, ensuring consistent results.
01/05/2025 What is the key takeaway you want investors to remember?
Momentum continues, but beyond that we are working tirelessly and remain vigilant. We closely monitor market conditions, manage risks, and adapt quickly. Our goal is to grow this company steadily toward its full potential.
Risks & Macro
24/04/2024 How is Zoom positioned in the crypto sector and is the market more stable now?
The years 2021 and 2022 marked significant activity for us in the cryptocurrency sector. In the second half of 2023, we observed a resurgence in the market. Our engagement in the sector continues, but the landscape has been profoundly transformed by the comprehensive regulation implemented over 2023.
The introduction of formal cryptocurrency ETFs to the U.S. stock market has enhanced investor confidence, contributing to a greater sense of security in crypto investments. Currently, the market exhibits greater stability, influenced by these regulatory and structural changes.
29/11/2022 Can you elaborate on the slowdown in FinTech and crypto?
This time last year the world was still deep in COVID, and Q3 2021 was our highest third quarter ever. Many people were at home, and e-commerce companies were at their peak. The FinTech, and mainly crypto, categories are now suffering major declines as we all know.
01/05/2025 Why has the stock dropped from nearly $1 to current levels?
The broader market has declined, and many peers fell as well. Panic over tariffs has also driven concern, especially with our large Asian client. We have worked with that client for more than five years, and momentum with them continues. We can also reallocate budgets if needed. Additionally, there was a mistake during earnings reporting when results were released mid-day due to a legal error, which created confusion. The main driver, however, seems to be tariff fears, which are not supported by our current numbers.
28/08/2024 How do you perceive current ad tech market trends and implications for Zoom?
We see two major trends that will not weaken. The first is mobile usage. A vast majority of consumer attention and activity now takes place on mobile. The second is advertisers’ increasing focus on ensuring their ad spend translates into measurable results. We believe mobile, where we specialize, is a growing destination for consumers and an enhanced destination for advertisers.
Advertisers will need to continue investing in performance-driven advertising where results are measurable, pushing them to explore and adopt new channels that help meet their objectives efficiently. The combination of these two trends defines our core activity: mobile user acquisition, primarily outside of the Google and Meta walled gardens.
03/10/2024 Is your business affected by seasonality?
Yes, there is seasonality, and it varies by category. E-commerce has peaks before Christmas, Cyber Friday, and other regional holidays. Gaming and sports see spikes around major events like the Olympics or the Euro Games. However, because we operate in around 12 categories, downturns in one area are often offset by growth in others. Instead of a sharp seasonal curve, our results show a smoother, steadily growing trend.
03/10/2024 What challenges keep you up at night?
This is a volatile industry, and we are realistic after a decade of experience. At one point, we tried to build a dream product for clients to self-manage media buying, but we shifted fully to services. What concerns me most are macroeconomic shocks, inflation, crises, or sudden changes in client budgets, that can quickly alter demand. Since our business depends on the marketing budgets of public and pre-IPO companies, we must constantly monitor global conditions across countries and industries to anticipate risks in budget allocations.
03/10/2024 What challenges keep you up at night?
This is a volatile industry, and after a decade in it we are realistic. At one point we thought we should build a dream product everyone would use for their own media buying, but we shifted fully to services. What concerns me most is that macro factors can suddenly alter client decisions. Inflation, geopolitical shocks, or crises in key territories could cut marketing budgets overnight. Since we depend on large public and pre-IPO companies allocating budgets for customer acquisition, we must constantly monitor developments in every region and industry to anticipate risks.
03/10/2024 Where are you geographically strongest?
Most of our employees and R&D are in Israel, with a small extension in Bulgaria and some account management in Latin America. Commercially, our primary markets are Europe and the US, and our clients come from around the world. Our system is globally connected to media-buying sources, so we do not need physical presence in every market we serve. Still, we intend to open offices in Europe or the US in the coming quarters to strengthen our presence where most activity occurs.
03/10/2024 How resilient is the business in a recessionary environment?
Yes, some parts of the business are more resistant than others. Categories like e-commerce remain strong even during downturns, while other sectors are more sensitive to macro conditions. Our diversification across categories helps balance these shifts, making the overall business more resilient than if we relied on a single vertical.
26/03/2025 How could the new U.S. tariff regulations impact your business?
This is a moving target, but in its current form the impact is limited. The tariffs apply to companies exporting physical goods into the U.S. from specific geographies, and we are not a manufacturing company. Our clients are primarily certified digital product companies, and we serve them across Europe, the Middle East, Latin America, and other regions, not solely in the U.S.
That said, the U.S. remains a strong growth market for us, both through domestic and international clients targeting American consumers. We stay vigilant and well informed regarding macroeconomic and regulatory developments, continuously addressing their implications for our operations.
01/05/2025 Are you seeing any favorable or unfavorable spending trends in your customer base?
We have not experienced negative impacts so far. Tariffs are a frequent concern, but they have not affected us. We maintain close relationships with senior client management, and their budgets and strategies remain unchanged. Commerce and retail are booming with very strong demand. Additionally, markets that were secondary, such as Latin America, are becoming increasingly important for our clients.
01/05/2025 Is there seasonality in your business?
Marketing always has some seasonality, but our diversified client base smooths it out. Commerce may peak in certain seasons, while sports and other categories peak in different quarters. Historically, Q2 and Q3 were stronger, and Q4 could show budget stretch. Recently, however, performance resembles a steady rising chart due to diversification. As revenues grow further, seasonality will blur even more.
01/05/2025 Why has the stock price dropped recently?
The overall market has fallen, and panic over tariffs created additional pressure. Some investors speculated that our concentrated Asian client would reduce business, but this client has been with us for over five years and continues to grow. There was also a human error when our earnings were published mid-day rather than after market close, which created noise. Fundamentally, the momentum continues, and the tariff concerns are not reflected in our numbers.
14/08/2025 What impact are you seeing from current tariffs?
Certainly. Most of our clients operate across multiple geographies, often in more than one continent. With the recent US tariffs, what we are seeing is a reallocation of budgets rather than a reduction in overall spend. Some clients have reduced US-focused budgets, but maintained or even increased their investment with us in other regions.
While these geographic shifts are not always immediate and can involve some timing gaps, clients typically adjust since they have overall growth targets to meet. Our role is to help them achieve those targets by acquiring users in a wider range of markets. So far, given the geographic diversity of our operations, we have not been materially negatively affected by the US tariffs. In some cases, we have even captured a larger share of our clients' advertising budgets.
Personal Questions
03/10/2024 Can you share your background and that of key team members?
My background is in technology. I hold degrees in chemistry and computer science, and later completed a business degree at Kellogg. I have founded and sold multiple companies, including an IT firm with hundreds of employees, a cyber company in open-source intelligence (OSINT) sold to a NASDAQ-listed firm, and another IT venture. Alongside Zoom, I have invested in and advised several companies. I am passionate about technology, but Zoom is unique because it combines technology with account management services. That combination is the only way this business can truly adapt and succeed in a fast-changing environment.
03/10/2024 Can you share your background and experience?
My background is in technology. I hold degrees in chemistry and computer science, as well as a business degree from Kellogg in Evanston. I have been an entrepreneur from the start, founding and selling several companies. One was an IT firm that grew to hundreds of employees and was later sold to a public company. Another was a cyber business in the open-source intelligence (OSINT) field, which I sold to a NASDAQ-listed company. I also founded other IT ventures before starting Zoom. I am active in the tech scene as an investor, advisor, and director. At Zoom, the unique element is our mix of technology with deep account management, which is essential to succeed in this industry.
23/04/2025 Can you share your background and experience before founding this company?
I am a father of four and an entrepreneur at heart. I hold two first degrees in computer science and chemistry, specializing in natural language processing, and I also completed a second degree at Kellogg. Over the years, I founded multiple companies: a cyber-based firm sold to Verint, a Nasdaq-traded company; an IT firm sold to one of Israel’s largest listed IT companies; and a retail technology company focused on shelf arrangements, which was also acquired. After three exits, I decided to build a company that I could take public. Time will tell if I made the right choice, but I believe we have built a strong engine. By focusing on diversified categories such as food and delivery, ecommerce, and iGaming, we reduce seasonality because one category compensates for another.
When we run thousands of campaigns for large companies like Shein across many geographies, we accumulate valuable knowledge about where to find potential clients. That intelligence benefits both the current client and any future client in that industry. We’ve built a serious engine that identifies and markets to potential paying clients, enabling upsell and cross-sell opportunities. Our system can easily adapt to new verticals, and many of our clients have stayed with us for over five years, which is rare in marketing. Since we are measured only on performance, generating paying clients, this loyalty shows we deliver results. We don’t focus on awareness or clicks, only on bringing real paying customers.
Other
01/05/2025 Have you received acquisition interest in Zoom?
Yes, we are regularly approached. The engine we built proves itself across industries and long client relationships are rare in marketing, making us attractive. While we have ongoing discussions, our focus is on growing the company rather than selling it.
03/10/2024 What is Zoom Technologies all about?
Hello everyone, and thank you for having me. My name is Zamit Bohensky, and I am the founder and chairman of Zoom. Zoom is a technology marketing company active in performance marketing. In simple terms, we use our own technology and proprietary systems to help clients acquire more paying users. For example, if Amazon Music wants more paying clients from a specific geography, we are the partner that can deliver. Our command-and-control system integrates with many sources of media buying on the internet, allowing us to measure marketing yield across channels and allocate budgets for maximum return.
We operate multiple units that make up this system, including influencers, creative work, demand-side platforms (DSPs), and tools for Google and Facebook campaigns. Altogether, these build our proprietary "secret sauce" of patented technologies for client acquisition. We are performance-based, measured on key performance indicators (KPIs), and most of our work focuses on apps and mobile web. Unlike Google and Facebook, we specialize in the other 50% of marketing spend, publishers such as CNN, ESPN, and others, where our system identifies the right timing and context for advertising. We also run campaigns on Google, Facebook, and TikTok using Albert AI, a technology we acquired. However, our primary strength, and main source of revenue, comes from non-Google/Facebook channels.
Disclaimer:
The following transcript and Q&A have been generated with the assistance of Artificial Intelligence (AI). While we strive for accuracy, completeness, and clarity, the content may contain errors, inaccuracies, or misinterpretations. Neither the company featured in this document nor ValueBridge assumes any responsibility or liability for the accuracy, reliability, or completeness of the information presented.
This material is for informational purposes only and should not be construed as official company communication, financial advice, or a definitive representation of the company's views. Readers should independently verify any information before making decisions based on it.
Sources
Earnings Calls